Considerations for Healthcare Firms Post Pandemic

Embracing Innovation

Innovation shouldn’t be viewed as having a negative impact on the art and science of healthcare. There will always be a need for in-person visits and the provider and patient relationship is critical in so many ways, including taking into account the patient’s overall history and quarterbacking their care with other providers including specialists. What has changed… is how consumers want health care delivered.

The World is Changed

Prior to the pandemic many healthcare brands were already facing pivot points in their strategy, business plans and offerings. Progress has been slow to-date as the healthcare industry, in particular, has been reluctant to innovate consumer engagement for a variety of reasons including reliance on antiquated paradigms, commitments to legacy systems and business models built around traditional product and service offerings. Now, in the face of a crisis the healthcare industry has visibly changed, with most waiting rooms and medical offices sitting empty. The pandemic has only become an accelerant of this impending transformation towards new methods and approaches to engaging consumers along their health journey. 

The Whole Story (~10 min read)

Dig a bit deeper on the driving forces of innovation and technology as well as key considerations for engaging patients post pandemic in my white paper link below.

Engaging Patients Through Innovation
White Paper

Lori Cox

Lori Cox

Lori is Founder and Chief Strategist of Phoenix Arbor. Leading the charge in helping brands harness the power of audience engagement principles resulting in increased advocacy and affinity with their internal and external audiences.